Lensa App Redesign
Building Trust and Ethics of AI
Context
Artificial intelligence systems are rapidly starting to dominate tech services and many industries. But it's important to remember that the AI is only as intelligent, fair and ethical as the data it is fed and the values of its creators.

Designers and developers of AI systems have the responsibility of understanding the impact of the systems they are building and consider the ethics of their work. Only through transparency and ethics considerations can designers create the trust needed for users to adopt and use the systems and applications they build.
Our Team
4 UX Designer, 4 UX Researcher
Project Length
10 Days (2023 May)
My Role
Responsible for the UX design of Privacy and Transparency related solutions
Made significant contributions to the interactive prototype of the final solution.
Built the component system followed the original Lensa's visual guideline
The Design Challenge
How might we help our users build trust in
an AI - infused application?
What is Lensa?
Lensa is an all-in-one image editing app that takes your photos to the next level.
Lensa App Analysis
Lack of Human Control
Lack of Transparency & Explainability
Biasness &
Privacy Problem
DEFINE
01
Insights
02
User Needs
03
POV
04
How Might We
05
Solutions
Prioritization Matrix
User Profile
So...
How might we re-design Lensa's Magic Avatar feature so that we:
1. Keep Bev in control over her own data and uses
2. Minimize bias and improve inclusivity
3. Be transparent about how AI is used
4. Ensure Bev can understand the AI decision process
We will help Bev build trust in the Lensa Magic Avatar feature by
New User Flow
Explain the AI decision process
Explanations to show users how and why the Magic Avatar generates its results
01 Explanations to show users how and why the Magic Avatar generates its results
02 Visual experience helps users to learn the complicated decision making process of AI
AI Awareness
Enhancing user’s understanding of AI-generated imagery before pay
01 Accuracy: Uploading a selfie produces sample avatars for improved results
02 User Control: Allows users to have a clearer understanding of how AI will affect their photos
Transparency
Demonstrating trustworthiness and
satisfying Lensa's business goal
01 Transparency: Easy-to-understand copy and images that help users get a sense of secure
02 Align with Business Goal: Emphasize the benefits of consenting to this behavior for users
03 User Control: Provide the right to opt out
Feedback
Understand what users want and to improve the same in the app.
01 Giving users something they actually want
02 Make Users feel heard
Final Prototype
Next Steps
Throughout our project, we relied on research to inform our design decisions. While we were unable to implement all of our solutions, we recognize the potential value of exploring these avenues further.
Art
Fair usage
Issue of consent
Stable Attribution
Government Assurance
GoC mechanisms
Guiding principles
Content Writing
Tone
Wording
Thank you!
